The Cannabis Business Coach Michael Zaytsev interviews and coaches Amber Senter, CEO of Leisure Life, an infused products & edibles company and co-founder of Supernova Women, a Cannabis education nonprofit. Amber talks about her pioneering work in Cannabis equity. We discuss Cannabis and race issues. Amber provides an update from California where several Cannabis businesses have been looted, discusses how hard it is to run a profitable, legal Cannabis business, and also shares a list of Black owned Cannabis businesses.

A veteran of the United States Coast Guard, Amber’s pre-cannabis career was spent in the south and midwest providing high level design and marketing services to Fortune 500 companies, including Home Depot, Walmart, and Whole Foods. After years of successful employment in traditional industries, Amber moved to California to work in the established medical cannabis industry full time. In her time in California, she went from Creative Director at a cannabis consulting firm to Chief Operations Officer (COO) at Magnolia Wellness. She also contributed to the Berkeley Compassionate Care Collective’s successful bid for a medical cannabis dispensary license in a highly competitive bidding process. Now Amber is the proprietor of a distribution company and several branded products including The Congo Club, Shady Pines Box Club, and more.

In the coaching portion, we work on making the right hire.

In this episode we discuss:

• Amber going from winning a DARE poster design contest in school to trying Cannabis for the first time and realizing she had been lied to her whole Life

• The journey from Cannabis blogger, to medical patient, to Cannabis CEO and pioneer

• How California Cannabis businesses have been decimated by looting

• The day in the life of a Cannabis CEO in Oakland, California

• Amber’s latest initiative for expanding and supporting social equity in California Cannabis

• Why the illicit market ran out of product during pandemic

• How hard it is to run a profitable legal Cannabis business in California

• A bunch of Black owned Cannabis brands you can support

Resources:

Supernova Women - Education resources for POC and Women of Color

Shady Pines Box Club - Amber’s delivery service

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

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