The Cannabis Business Coach Podcast Episode 8: Leslie Hoffman

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The Cannabis Business Coach Michael Zaytsev interviews Leslie Hoffman, Founder of the Asheville Hemp Project and Communications Director at Harmony Foundation, one of New Jersey's six original vertically integrated Medical Cannabis businesses.

Leslie shares about her rich background in business and philanthropy which included carpentry and green building, starting a Hemp fashion brand, funding the OG's of Cannabis activism, running a non-profit and much more.

We chat about the future of sustainability vis-a-vis hemp building materials, biofuel, and textiles. In the coaching portion, we uncover a hidden gem in Leslie's network.

Lastly, Leslie takes me on a brief tour of her 23 acre Asheville Hemp farm.

In this episode we also discuss:

  • Going from architecture and carpentry to philanthropy to medical Cannabis and now to hemp farming

  • Launching a CPG brand during quarantine when most retailers weren’t doing business

  • The ethos behind The Asheville Hemp Project

  • Designing proprietary, biodegradable crutches for Asheville Hemp Project’s pre-rolls

  • The 2 ingredients Leslie believes are essential for entrepreneurial success

  • How the Cannabis industry is different from others Leslie has worked in

  • The future of New Jersey and New York’s Cannabis markets

  • Why politicians make lousy farmers

  • The importance of mentorship and apprenticeship

Resources:

Look Homeward, Angel - Thomas Wolfe

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

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