The Cannabis Business Coach Michael Zaytsev interviews and coaches Ross O'Brien, Founder of Bonaventure Equity and author of "Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy."

Ross and Michael discuss raising money during this pandemic economic cycle, how entrepreneurs can protect themselves from shark investors, why Cannabis venture capital is different from traditional venture capital and how that informs Ross's investment thesis, writing a book in 90 days and more.

In the coaching portion, Ross and Mike Z look at some of the work/life trade offs required when running your own business.

In this episode we discuss:

• Ross’s transition from family office investment management to Cannabis venture capital

• Taking the pandemic as an opportunity to double down on what was working and cutting out a lot of noise

• Why Ross doesn’t believe there’s a Cannabis industry and how he defines the Cannabis economy

• Why Cannabis venture capital is different from traditional venture capital and how that informs Ross's investment thesis

• Writing his book, "Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy" in 3 months

• Why Ross believes the future of Cannabis is NOT vertical integration

• Ross' personal and business mission which inspired Mike Z

Resources:

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

Cannabis Capital: How to Get Your Business Funded in the Cannabis Economy - Ross O’Brien, Founder of Bonaventure Equity

Zero to One: Peter Thiel - Founders Fund

Burn the Business Plan: What Great Entrepreneurs Really Do - Carl J. Schramm

Little Black Book of Entrepreneurship - Fernando Trias De Bes

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Video of this episode below: