The Cannabis Business Coach Michael Zaytsev interviews and coaches Caroline Phillips, the Founder and Executive Producer of the National Cannabis Festival.

Caroline is the visionary and leader behind one of the largest and coolest Cannabis events in the world: the National Cannabis Festival. We discuss Caroline's foray into Cannabis business and the lessons she's learned along the way. We also chat about the difficult, yet necessary, decision to postpone her signature event, the National Cannabis Festival due to Covid19.

In the coaching portion, Mike Z helps Caroline see that our greatest challenges often present our greatest opportunities as we examine the silver lining of postponing this year's festival.

In this episode we discuss:

• Getting into the Cannabis industry with the desire to offer affordable access to Cannabis education and experiences

• Coming from the non-profit and human rights space

• The long term and stressful nature of large scale event production

• The importance of balancing work with leisure and self care activities

• Caroline's favorite Cannabis miracle

• Risking everything she had to make the National Cannabis Festival happen

• Having to postpone this year’s festival and dealing with all the challenges associated with that

• The renewed focus on public health in Cannabis and beyond due to Covid19

• Why raising money isn't necessarily the first step to launching a Cannabis startup

• The importance of trusting yourself when starting a Cannabis business

• The value of investing in and working with a career coach

Resources:

National Drug Policy Reform Seminar - The National Drug Policy Reform Seminar (NDPRS) is a free, nonpartisan, virtual public gathering place for policymakers, experts, and advocates from across the United States to discuss the evolving drug policy landscape and future of marijuana law reform.

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

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Video of this episode below: