The Cannabis Business Coach Michael Zaytsev interviews and coaches Heather Cabot. Heather is an author, award-winning journalist, former ABC News correspondent and anchor. Her latest book, "The New Chardonnay" examines how marijuana went mainstream.

Heather shares her story of going from an absolute Cannabis outsider to being inspired to write a book about Cannabis. She spent 3 years traveling the country and Canada, interviewing dozens of people in the industry to understand who and what was behind the stunning rebranding of marijuana.

In the coaching portion, Mike Z helps Heather find greater self-acceptance and peace when dealing with the uncertainty of living in a covid19 world.

In this episode we discuss:

• The inspiration for Heather’s book and its origin story

• Diving into the world of Cannabis as a complete outsider and the benefit of having a beginner’s mind

• How a conversation with legendary investor Jeanne Sullivan lead Heather to attend MJBizCon & the importance of showing up

• The importance of following advice from those who are in the know

• Touring Canopy Growth’s edibles factory with Canopy Growth’s former CEO, Bruce Linton and Snoop Dogg’s business partner, Ted Chung

• How Heather’s kids were embarrassed that mom was writing a book about Cannabis and why they eventually came around

• Why everyone, and especially parents, need to learn about Cannabis as it becomes more and more normalized

• Speaking to your kids about Cannabis

• Managing the uncertainty of living in a covid19 world

Resources:

The New Chardonnay: The Unlikely Story of How Marijuana Went Mainstream - Heather Cabot

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

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Video of this episode below: