The Cannabis Business Coach Podcast Episode 14: Adam Levin - High Times
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The Cannabis Business Coach Michael Zaytsev interviews Adam Levin, the Executive Chairman of High Times.
Adam is a serial entrepreneur and investor who has started and sold an education technology company, owned a number of media entities, CPG businesses, a restaurant chain, and more. Levin has been Managing Director of Oreva Capital Corp, since September 2016 and for five years prior to that was the Managing Director of Vert Capital Corp where he oversaw the day to day operations of the firm and led the acquisition of a number of companies. He has extensive experience in the fields of mobile, social networking, entertainment as well as venture capital and merger and acquisition strategies.
We chat about the storied history and exciting future of High Times. Adam tells me about the challenges of running the most recognized brand in Cannabis and being under constant scrutiny. He shares his personal story of going from being the entrepreneur who always had a bong on his desk to buying High Times, “a dream come true.”
In this episode we discuss:
Buying High Times from the original families that owned it for 40+ years
Ignoring the noise, dealing with constant scrutiny from haters, critics, doubters and outsiders
The attractiveness and relevance of the High Times brand
Taking High Times public with REG A
Why Adam's more excited about the future of High Times than ever before and some recent deals High Times has made
Hiring Peter Horvath, former Chief Commercialization Officer of American Eagle Outfitters and former Chief Operating Officer at Victoria’s Secret to be the new CEO of High Times
A common misconception about High Times and High Times' readers
Resources:
The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach
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Video of this episode below: