The Cannabis Business Coach Michael Zaytsev interviews Michael Krawitz, Executive Director of Veterans for Medical Cannabis Access. For decades, Krawitz has been at the forefront of international Cannabis reform. On this episode, he provides a masterclass on the inner workings of international drug treaties, why they matter and how they're finally being renegotiated. He also offers great insight on a variety of other topics including:

• the dangers of corporate Cannabis models

• why creativity is so important for Cannabis leadership

• the importance of taking a harm reduction approach to Cannabis policy

• how to maintain focus and commitment to the movement for decades despite numerous setbacks

• Hemp & the United Nations Sustainable Development Goals

• preserving the ancient plant and person relationship and protecting Cannabis genetics

In the coaching portion, Michael Zaytsev invites Michael Krawitz to play the role of coach and tell industry the uncomfortable truth that it may not want to hear.

Recorded on 1/20/2021

Additional Resources:

The Cannabis Business Book

The Emperor Wears No Clothes: A History of Cannabis/Hemp/Marijuana

Cannabis & Sustainable Development