The Cannabis Business Coach Michael Zaytsev interviews and coaches Rich Gonzalez, inventor of the Chill, a revolutionary smoking apparatus. With nearly 30 years of experience in both the CPG and Home Goods verticals, Rich has a deep knowledge of the "concept-to-shelf" process, and hundreds of millions of people around the world own at least one item he’s helped create. But none of them are quite like the Chill.

On this episode we discuss the challenges of manufacturing and distributing Cannabis related products, the importance of having a great legal team and supportive partners, how brining a Cannabis accessory to market is different from traditional markets, and how to succeed in Cannabis even if you come from a non-traditional background.

In the coaching portion, Mike and Rich discuss one of the biggest buzzkills to the Cannabis industry, government.

Recorded on 4/14/2021

Additional Resources:

Get a Chill for yourself or your loved ones

The Cannabis Business Book