The Cannabis Business Coach Podcast Episode 50: Jackie Kim and Charmaine Chua, STIIIZY
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The Cannabis Business Coach Michael Zaytsev interviews Jackie Kim and Charmaine Chua of STIIIZY, one of the most popular and fastest growing vaporizer brands in Cannabis. According to data from Headset, STIIIZY is the number 1 selling vaporizer brand in California and commands more than 20% of sales in the vape category.
Jackie Kim, was one of STIIIZY's first employees and is now Director of Marketing. She helped grow the brand's Instagram following from 0 to over half a million followers in less than 4 years. Charmaine Chua joined STIIIZY with 15 years of sales experience; she previously worked at Philip Morris USA, now a subsidiary of Altria Group, where she held multiple leadership positions, including as a senior district manager overseeing a 35-person sales team covering 3,000 retail stores and generating $450 million in annual sales. Together, Jackie and Charmaine are part of STIIIZY's marketing and sales leadership.
On this episode, they share
what it takes to become a category king in Cannabis
the challenges of being #1 and how success can be daunting
why truly understanding the Cannabis consumer requires respecting Cannabis culture
the importance of giving back
and more
Recorded on 6/2/2021
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