The Cannabis Business Coach Podcast Episode 6: Bob Hoban

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The Cannabis Business Coach Michael Zaytsev interviews Bob Hoban, President and Founder of Hoban Law Group. He is known for the tremendous value that he places in his relationships and as a dealmaker, regularly involved in assembling and structuring large scale cannabis industry M&A transactions, and making “Cannabis attorney” a thing.

From 2010-2016, Bob served as one of the Nation’s first cannabis policy instructors at the University of Denver. Bob has been asked to work with dozens of governments across the U.S., Asia, the E.U., and Latin America (over thirty five different countries) on crafting their commercial cannabis public policy solutions (legislation and regulations). And he has served on a variety of national, state, and local task forces related to cannabis policy issues. He has consistently been recognized as one of the most influential people in the global cannabis industry by a variety of organizations and publications over the past decade.

We discuss the 4 distinct policy lanes Bob sees as the future of Cannabis regulation, Bob's experience working in over 35 countries on Cannabis business, and his efforts to change public policy and public perception in regards to Cannabis.

In the coaching segment, I help Bob explore the question of standing out as an expert in a very crowded field where everyone and their mom claims to be experts. In doing so, I reflect to Bob that his experience is unmatched and that it’s important for high achievers to make time to celebrate and remember their wins.

In this episode we discuss:

  • Getting into the Cannabis business after Bob’s mother was diagnosed with pancreatic cancer and Cannabis medicine extended her Life

  • Helping to open up some of the first dispensaries in Colorado

  • Decades of activism that allowed for an industry to be born from a movement

  • Crafting public policy and public perception

  • Why some people fear a regulated and commercialized industry means “Big Marijuana”

  • The challenges of building trust when doing business abroad & Bob’s experience working on Cannabis business in over 35 countries

  • The 4 distinct policy lanes Bob sees as necessary for a successful global Cannabis industry

  • How to stand out in a crowded marketplace

Resources:

Hoban Law Group Blog & News - Be sure to subscribe to get the highest quality news and legal updates directly from the experts at Hoban Law Group.

The Hoban Minute - Bob’s Podcast

The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach

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