The Cannabis Business Coach Podcast Episode 5: Mark Doherty
Mark Doherty is the Executive Vice President of Operations at Urban-Gro (OTCQX: UGRO) a leading engineering design services company that integrates equipment and systems into indoor cannabis cultivation facilities around the world. He shares his journey from passionate Cannabis advocate to aquaponics entrepreneur to controlled environment agriculture executive.
We chat about our mothers, a variety of Cannabis cultivation technology topics –including how Cannabis is driving innovation for the entire agriculture industry– and Mark shares the importance of multicultural considerations, sensitivity and conscious communication in an increasingly international industry.
In the coaching segment, I help Mark with getting meaningful and emotionally charged messages to land. We also reframe a painful story about failure from Mark’s past and develop an affirmational mantra to challenge that old story.
In this episode we discuss:
Why going all in on Cannabis made sense after a visit to the Doctor
Mark’s passion for controlled environment agriculture
What it’s like to work with some of the biggest Cannabis growers in the world
How professionals and service providers must adjust to succeed in an increasingly international Cannabis industry
Why Cannabis is the driving force for ag-tech innovation and how Cannabis will help to feed the world
What it’s like to be married to a Life Coach
The importance of humility (and practice) as a prerequisite to mastery
The ripple effect & being conscious about how your actions impact others
How to get difficult and emotionally charged messages to land
What makes a “master grower”?
An exercise to cultivate greater self-love and compassion
Resources:
The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach
Mastery - Robert Greene
Mastery - George Leonard
The Work - Phenomenal, gut wrenching, heart opening documentary where incarcerated people participate in trauma-healing work
Supplies to start your at home, indoor grow
(note: these are just a few options to get you started, neither I nor Mark are endorsing these)
Crop King Seeds - A trusted source for seeds to get you started
A complete indoor grow kit with everything you need (except for the seeds)
Subscribe to “The Cannabis Business Coach Podcast” now on Apple, Spotify, or Google Podcasts.
Video below: