The Cannabis Business Coach Podcast Episode 10: Noah Miller - Black Dog LED
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The Cannabis Business Coach Michael Zaytsev interviews and coaches Noah Miller, CEO of Black Dog LED, one of the Cannabis industry's oldest –and essentially original– LED grow light manufacturers.
Noah Miller shares his journey into Cannabis, how the skills developed in his earlier careers have served him in the industry, and why Cannabis is the most fun industry he’s ever been in. We talk about how Black Dog LED has been able to evolve and survive in a crowded and competitive niche for over a decade and why many others have failed. Noah also gifts me a quick science lesson on LED technology and a plant’s natural shade avoidance response. We have a spirited discussion about why federal legalization of Cannabis is both really scary and exciting.
In the coaching portion, Mike Z helps Noah deal with the challenges of keeping his team connected in this new normal of due-to-quarantine remote work.
In this episode we discuss:
Noah’s 3 professionals lives before his Cannabis life
Seeing Colorado legalize and thinking "no matter what I'm quitting my job and I will find a way into this industry"
Why so many LED & grow technology companies have failed over the years and how Black Dog LED has flourished for over a decade
Helping plants reach their genetic potential through effective and efficient lighting
Plant morphology
Selling LED lights to universities and governments for research purposes
Advice for beginner home growers
The greatest wildcard in the Cannabis cultivation process
What scares and excites Noah about Federal legalization
Resources:
Black Dog LED Educational Videos - Make sure to sprinkle in some of the EPIC time-lapse videos for fun in between the 100+ educational videos
The Cannabis Business Book - Michael Zaytsev - The Cannabis Business Coach
Crop King Seeds - Starter seeds in case you want to grow your own.
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Video below: