The Cannabis Business Coach Podcast Episode 39: Robert Bernstein, Grassi & Co

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Robert Bernstein, CPA, ESQ, and a Partner at Grassi & Co.

As part of Grassi's Cannabis Practice, Robert helps vertically integrated cannabis companies, multi-state operators, medical and adult use dispensaries, cannabis technology companies, cannabis landowners, industrial hemp growers, CBD companies and other professionals navigate the unique challenges of this emerging industry.

On this episode we discuss:

  • the importance of showing up

  • the future of Cannabis infused products

  • common misconceptions about Cannabis accounting and banking

  • what private investors need to understand about Cannabis before investing

  • and more

In the coaching portion, Mike helps Rob with the challenge of COVID19 isolation and the lack of networking events and the learning opportunities that come from them.

Recorded on 3/24/2021

Additional Resources:

The Cannabis Business Book

The Cannabis Business Coach Podcast Episode 38: Justin Johnson, BudsFeed

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Justin Johnson, Founder of BudsFeed.com, a Cannabis discovery platform where Cannabis community members can seed and upvote their favorite products.

We discuss the sacrifices required to become a Cannabis entrepreneur, the challenges of leaving an established career in a mainstream industry to get into Cannabis, the loneliness of entrepreneurship, and more.

In the coaching portion, Mike helps Justin with opportunity ADD. As the Cannabis business is full of opportunities, the challenge is saying no to shiny objects or distractions and focusing on a good opportunity long enough to see it through and get high R.O.I.

Recorded on 3/3/2021

Additional Resources:

The Cannabis Business Book

The Cannabis Business Coach Podcast Episode 37: Laura Lagano, Holistic Cannabis Academy

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Laura Lagano, Registered Dietitian Nutritionist, author of "The CBD Oil Miracle" and co-founder of the Holistic Cannabis Academy.

As one of a handful of RDNs who has completed the prestigious Institute of Functional Medicine program, Laura integrates her expertise in nutrition, functional medicine, and cannabis in her private practice, Laura Lagano Nutrition LLC.

We discuss misconceptions about Cannabis edibles, how to find quality products, writing a book, and how to combat Cannaphobia.

In the coaching portion, Mike helps Laura with the challenge of getting people to understand that quality education comes at a cost.

Recorded on 2/10/2021

Additional Resources:

The Cannabis Business Book

The CBD Oil Miracle: Manage Pain, Improve Your Mood, Boost Your Brain, Fight Inflammation, Clear Your Skin, Strengthen Your Heart, and Sleep Better with the Healing Power of CBD Oil

Promo Code: MIKEZ for a discount at https://holisticcannabisacademy.com/

The Cannabis Business Coach Podcast Episode 36: Sam Ghods, Connected Cannabis

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The Cannabis Business Coach Michael Zaytsev interviews Sam Ghods, CEO of Connected Cannabis, one of California's highest premium and best selling Cannabis flower brands.

Prior to entering the Cannabis industry, Sam was the co-founder and systems architect at Box, a multi billion dollar technology company that revolutionized cloud computing.

On this episode, we discuss:

  • how Sam practically went from unpaid intern to CEO of Connected Cannabis

  • why Sam believes that "Cannabis TAM (total addressable market) feels overwhelmingly enormous"

  • how California's Cannabis market is most representative of where most markets will end up

  • lessons Sam took from Silicon Valley to Cannabis

  • the importance of being able to give and receive feedback effectively

  • and more

In the coaching portion, Mike Z asks Sam for advice on how to prioritize during periods of rapid growth.

Recorded on 2/3/2021

Additional Resources:

The Cannabis Business Book

Crucial Conversations: Tools for Talking When Stakes Are High, Second Edition

The Cannabis Business Coach Podcast Episode 35: Michael McDonald, Ammonite Inc.

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The Cannabis Business Coach Michael Zaytsev interviews and coaches Michael McDonald, President of Ammonite Inc, maker of the Dablicator oil applicator, a product that was created by the Jetty Extracts team.

Prior to entering the Cannabis industry by selling a real estate asset to the Jetty Extracts team, Mike had entrepreneurial experience in the furniture business, in product development, manufacturing, and as an operator launching the Giant bicycle brand as well as building and selling the Atlas Snowshoe Company to K2 Sports.

On this episode, we discuss bringing a new product to market, the importance of activism in Cannabis business and why the only way to get into the Cannabis business is to get into the Cannabis business.

In the coaching portion, Mike Z helps Mike McDonald with separating work life and home life during the pandemic when everyone is stuck at home.

Recorded on 1/27/2021

Additional Resources:

The Cannabis Business Book